The scoop
If you post for brands in the US, read this. The FTC says to disclose any financial, employment, personal or family relationship with a brand, and to put the disclosure with the endorsement where it's hard to miss.
Clear words like "ad", "advertisement" or "sponsored" work, as does a simple line like "Thanks to [brand] for the free product". The guide is free to read and download as a PDF.
How to claim it
- 1
Read the guide on the FTC website or download the PDF.
- 2
Save the examples for your caption templates.
- 3
Disclose on every gifted, paid or affiliate post.
Who qualifies
- Anyone
- Applies to creators posting to US audiences