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Gear picks

Budget creator gear that pulls its weight

You don't need a studio. These are the inexpensive basics that make the biggest difference, with a plain reason for each.

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Filming with your phone

Your phone is already a great camera. These keep it steady, framed and ready for B-roll.

Read the guide: UGC Creator Starter Kit: The Budget Gear and Free Apps You Need
Start here

Phone tripod with a Bluetooth remote

Hands-free filming at eye level, and the remote means no more running back and forth to hit record. Look for one that extends to standing height.

Best for: Talking-to-camera videos and product demos

Flexible mini tripod

Bendy legs wrap around a shelf, chair or railing, so you can get overhead and odd angles anywhere.

Best for: Flat lays, overhead shots and travel

Phone grip with a cold shoe

Turns your phone into a steady handheld camera and gives you a mount for a light or mic on top.

Best for: Walking shots and handheld B-roll

Overhead phone mount

Locks your phone flat above a desk for clean top-down shots of unboxings, makeup and hands-on demos.

Best for: Unboxing and tabletop UGC

Lighting on a budget

Good light is the cheapest way to make content look expensive. Start with a window, then add one of these.

Read the guide: UGC Creator Starter Kit: The Budget Gear and Free Apps You Need
Best value

Small LED video light

A pocket-sized light with adjustable brightness and colour temperature fixes dark evenings and grey days.

Best for: Filming after sunset

Softbox lighting kit

Big, soft light that flatters skin and shows products clearly. A pair on stands is a simple at-home studio.

Best for: Beauty, skincare and talking-head content

Ring light with phone holder

Even light straight onto your face with your phone in the middle. Easy to set up and good for close-ups.

Best for: Makeup, close-ups and quick setups

5-in-1 reflector

Bounces window light back onto the shadow side of your face for almost nothing. Folds flat.

Best for: Natural-light shoots

Better sound

People forgive average video but not bad audio. A small mic is the biggest upgrade most creators can make.

Read the guide: UGC Creator Starter Kit: The Budget Gear and Free Apps You Need
Biggest upgrade

Clip-on wireless mic for your phone

Clear voice even a few steps from the camera, without echo from the room. Check it matches your phone's port.

Best for: Voiceovers, talking-to-camera and outdoor filming

Wired lavalier mic

The cheapest way to sound better than your phone's built-in mic. Nothing to charge.

Best for: Creators on a tight budget

Acoustic foam panels

A few panels behind or beside you cut the echo that makes home recordings sound thin.

Best for: Recording voiceovers at home

Furry mic windscreen

Slips over a clip-on mic to stop wind noise ruining outdoor clips.

Best for: Filming outside