The scoop
Creator Marketplace is Instagram's built-in way for brands to find creators and send paid partnership offers. Instagram calls it the easiest way for creators to get discovered by brands and earn money.
It sits alongside partnership ads, where a brand runs ads from your handle. Availability and eligibility rules depend on your country and account, so check the Join Creator Marketplace link in the app.
How to claim it
- 1
Switch to a professional account on Instagram.
- 2
Open your professional dashboard and look for Creator Marketplace or Partnership messages.
- 3
Complete your portfolio so brands can see your best branded work.
Who qualifies
- Professional (creator or business) account
- Must meet Instagram's country and account eligibility rules
- Follow partner monetization policies