The scoop
Subscriptions let your most dedicated followers pay a monthly fee for unique experiences, like subscriber-only content. It's one of several ways to earn on Instagram, alongside gifts and partnership ads.
You need a professional (creator or business) account to see the option. Instagram says subscription payouts arrive on the 21st of the following month. Eligibility depends on your country and account, so check your professional dashboard.
How to claim it
- 1
Switch to a professional account in Instagram settings.
- 2
Open your professional dashboard and look for Subscriptions under Monetization.
- 3
Set your monthly price, add payout details and plan your subscriber-only content.
Who qualifies
- Professional (creator or business) account
- Must be eligible in your country; Instagram shows this in the dashboard
- Follow Instagram's monetization policies